대표적인 우량 대형 외국계 생명보험사에서 상품기획 &마케팅 팀장을 찾고 있습니다.

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1. Position: Product Planning &Marketing Team Leader

2. Position Objective:

Develop and execute strategic plans for product and related programs to achieve company goals and better customer value proposition

3. Roles and Responsibilities:

1) Establish and manage overall product strategies

 Conduct market research to identify trends, customer needs, and competitive landscape, and translate findings into actionable product development strategies

 Develop a product concept and positioning both in the market and in our product portfolio

 KPI monitoring and management

2) Manage Product portfolio based on the strategy

 Construct optimal product portfolio to facilitate the profitable growth of relevant key channels

 Build and drive a strategic product portfolio considering the growth potential and VoNB contribution etc

 Identify the product or benefit enhancement area to meet the evolving customer needs and competitive environments

3) Build Healthcare Ecosystem

 Lead innovative healthcare strategy and service management to enhance whole propositions

 Identify and establish partnership with healthcare providers and relevant stakeholders with the understanding of healthcare industry

 Deliver the comprehensive healthcare services integrated with XXXX products to customers

4) Build Wealth Management Ecosystem

 Conduct market research and identify industry &market trends in wealth management

 Collaborate with financial and investment experts to integrate wealth management services into products

 Create value proposition in conjunction with XXXX product strategy to offer better wealth management program/services to customers

5) Plan and Manage product marketing strategy

 Develop, execute, and support product marketing and promotion plan

 Design and implement a customer campaign to promote the sales of target product

 Manage the product-related marketing material production &maintenance

 Present key value proposition and selling points internally (ExCO, PDC members) and externally (Fields) so that product is communicated in the right direction as planned

4. Qualifications:

 Minimum 10 years of working experience in the insurance industry

 Insurance product, Healthcare knowledge or VIP marketing experience would be a plus